…machine learning for Smarter Marketing
In this 8th and final short video in my Machine Marketing Series, I give my views on the “The HOTTEST AI trends for Martech” to keep your eyes on in 2018.
I cover eight key AI trends to keep a watch on:
In this 7th short video in my Machine Marketing Series, I give my views on the “Adtech Martech Convergence” specifically as it relates to using machine learning.
I cover four main layers of technology to consider as this conversion takes place:
In this 6th short video in my Machine Marketing Series, I explain the Machine Learning Ecosystem for Marketing and review about 50 major players.
I cover the 6 categories of Machine Learning vendors in the landscape I created with Tier 1 & Tier 2 players:
In each category I discuss the Tier 1 (largest players) and the Tier 2 (contenders / firms to watch).
In this 5th short video in my Machine Marketing Series, I explain Machine Learning Measurement and monitoring techniques.
I cover the concept of a Model Factory and Dashboard where you can:
Use these tips & best practices to benchmark against your efforts, and compare how your platform stacks up in using machine learning in your marketing and Customer Experience programs.
Getting positive marketing results for your customer engagement efforts is what it’s all about.
In this episode, I explore what to expect in terms of outcomes when you effectively employ machine learning (ML) and artificial intelligence (AI) in your marketing efforts.
I cover performance ranges I’ve seen actual companies achieve including:
You can use these figures to benchmark against your efforts, or even help you build a business case for embarking on using machine learning in your marketing and Customer Experience programs.
Great timing & content lead to great marketing tactics and performance.
In this episode, I explore how you can use machine learning (ML) and artificial intelligence (AI) to improve your message timing and the content you employ – further improving experiences for your customers.
I explore “2 Cool Areas” of Machine Learning & Artificial Intelligence applications – to make your marketing smarter:
My tips are aimed at improving your marketing efficiency & effectiveness.
You want Smarter CRM, don’t you?
In this “Mini-Cast” on machine learning (ML) and artificial intelligence (AI) for marketing & CRM, I outline the numerous applications you can use to improve customer experience.
In this second episode, I delve into the various areas of AI & ML applied to Marketing, Sales Automation, and Customer Service where ML & AI play huge roles in taking those functions to new levels of insight and intelligence, enhancing productivity, effectiveness, and delivering better customer engagement.
Episode #2 on YouTube:
Introduction & History of Machine Learning:
In this inaugural episode, I explore some useful history on the various areas and aspects of machine learning and artificial intelligence, and its evolution leading up to today.
Specifically, I delve into unsupervised machine learning, deep learning, and software robotics as applied to customer relationship management.
Watch my entire “Mini-Cast” series of short 5 to 10 minute videos on machine learning (ML) and artificial intelligence (AI) used in marketing & CRM to improve customer experience (CX). The entire series is available from my website linked to my YouTube Channel:
Episode #1: Machine Learning Introduction & History (this one above)
Episode #2: Smarter CRM – Machine Learning Applications for Customer Experience
Episode #3: Marketing Timing & Content – 2 Cool Use Cases for Machine Learning
Episode #4: Marketing Results – Amazing Outcomes using Machine Learning
Episode #5: Marketing Learning Measurement & Monitoring
Episode #6: Major Players in the Machine Marketing Ecosystem
Episode #7: Adtech & Martech Machine Learning Convergence
Episode #8: Machine Marketing – Hot Trends (coming soon)