Great timing & content lead to great marketing tactics and performance.
In this episode, I explore how you can use machine learning (ML) and artificial intelligence (AI) to improve your message timing and the content you employ – further improving experiences for your customers.
I explore “2 Cool Areas” of Machine Learning & Artificial Intelligence applications – to make your marketing smarter:
Timing Optimizing for your Marketing Execution & Tactics
Automated Content Generation and Predictive Content Recommendations
My tips are aimed at improving your marketing efficiency & effectiveness.
In this “Mini-Cast” on machine learning (ML) and artificial intelligence (AI) for marketing & CRM, I outline the numerous applications you can use to improve customer experience.
In this second episode, I delve into the various areas of AI & ML applied to Marketing, Sales Automation, and Customer Service where ML & AI play huge roles in taking those functions to new levels of insight and intelligence, enhancing productivity, effectiveness, and delivering better customer engagement.
In this inaugural episode, I explore some useful history on the various areas and aspects of machine learning and artificial intelligence, and its evolution leading up to today.
Specifically, I delve into unsupervised machine learning, deep learning, and software robotics as applied to customer relationship management.
Watch my entire “Mini-Cast” series of short 5 to 10 minute videos on machine learning (ML) and artificial intelligence (AI) used in marketing & CRM to improve customer experience (CX). The entire series is available from my website linked to my YouTube Channel:
Episode #1: Machine Learning Introduction & History (this one above)