Martech Central
Martech (Marketing Technology) Tips & Tricks Source –
In depth Martech blogs (see CATEGORIES & ARCHIVES…on right side), videos, infographics & carefully researched articles, with emphasis on how to do smarter marketing using artificial intelligence and machine learning. Resources such as:
- USE CASES for using Machine Learning & Artificial Intelligence
- USE CASES for Event-Based Marketing and Complex Event Processing (CEP)
- MINDMAP of Artificial Intelligence (Automated Intelligence) technologies
Also, check out my:
- Customerthink.com articles
- Medium page – important news in Martech
- Youtube channel – video series (short 5 min format) on MACHINE MARKETING
- Twitter – follow me…I tweet 2-3 times per day on Martech topics
- Linkedin – connect with me
- Tips on how to present (using BETTER PowerPoint)
My articles in other publications:
- eWeek – Debunking Nagging Myths About AI and Customer Experience
- CMSWire – 4 Ways to Revolutionize Customer Experience With AI
Themes:
- Strategies for digital transformation leading to higher ROI
- Specific marketing tips & tricks for strategy and tactics
- Smarter Marketing by effective use of data, analytics, and technology
- Predictive intelligence, prescriptive intelligence, and machine intelligence
- Deriving insights about your customers
- Finding ways to take action to drive revenue
- Getting the most VALUE out of Big Data
- Real-time Marketing and Contextual Marketing
What I share and write on is based on 25+ experience working with other great people, and having worked as a –
Director of Product Marketing & Strategy for Pegasystems (present job)
Martech consultant, engagement manager and Product Manager for Unica
Martech consultant and data scientist for Rapp Collins (Omnicom) and SAS Institute
Business intelligence programmer and application system designer for UPS
