Martech posts:
CRM Magic or Smoke and Mirrors?
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CDPs Then & Now – The Customer ID (Identification & Data) Problem
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Don’t fall into the “we need a CDP first” trap
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Pay-for-Use: The Value of Modernizing CRM Pricing
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Dynamic Personalization – 4 critical capabilities for real-time CX
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Customer Analytics, Privacy, & Consent: 5 tips to turn bafflegab to genuine CX
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How Next-Best-Action CX helps – before, during, & after a crisis
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4 CX lessons – Use data & science to make better decisions
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5 data-driven principles for the Chief Data Officer to reshape CX strategy
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Shush – Listen for customer signals with event-based marketing & service
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5 Hot AI in CX trends to watch in the roaring ‘20s
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To CDP or NOT – 3 tips – then you decide
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4 Golden Rules for Knowing and Honoring Thy Customer
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Dear CMO: Sorry, but we need a CVO (Customer Value Officer)
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A 6 pack of tips when replacing creaky MRM software
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The Final 4: MarTech Platforms and Ecosystems
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Will AI in digital marketing lead to marketer obsolescence?
Other Martech CustomerThink articles:
One-to-One Marketing: 20 years later, are we there yet?
Marketing’s Strangelove: How I Learned to Stop Worrying & Love Service
5 predictions for CRM’s AI applications in 2019
Customer analytics for CX: Protect, innovate, serve – OR PERISH
CRM strategy turns 25 – but has it helped CX?
The Hyper-Personalization Paradox: being relevant without crossing the CREEPY LINE
Martech use cases:
Machine Learning & Artificial Intelligence USE CASES
Event-Based Marketing (EBM) USE CASES
AI – Artificial Intelligence (Automated Intelligence) MINDMAP
Martech podcasts:
Follow me:
Customerthink.com articles
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Youtube channel – video series (short 5 min format) on Martech
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My articles on other sites:
Forbes –Pega Is Showing Companies How To Put Empathy Into Their Workflows
CMSWire – 4 Ways to Revolutionize Customer Experience With AI
eWeek – Debunking Nagging Myths About AI and Customer Experience
Loyalty 360 – Pegasystems Executive Discusses Leadership in RTIM
Pega.com:
AI is here. Are you ready for disruption?
Automation-human partnerships; CX ecosystems of the future
Setting attainable goals for AI In customer service
Leading in applied artificial intelligence, today
Four tips for building a responsive sales culture – Unifying marketing and sales
Persado – 3 Keys for New-Age Marketing – And How Does 400%+ ROI Sound?
Celebrus / D4T4 – Spotting signals and taking action
Martech video replays:
1:1 or Bust: The Five Principles of Personalization – March 2020
AI-Powered Marketing – June 2019
How to Unlock Data to Create 1:1 Experiences at Scale – May 2019
Shift to Customer-Centric Engagement through AI – October 2017
Delivering Persuasive Buyer Experiences to Drive Revenue – October 2017