Marketing Technology

Martech Tips & Tricks Source

In depth Martech blogs (see CATEGORIES & ARCHIVES), videos, infographics & carefully researched articles, with emphasis on how to do smarter marketing using artificial intelligence and machine learning.  Resources such as:

 

Machine Learning & Artificial Intelligence USE CASES 

 

 

AI – Artificial Intelligence (Automated Intelligence) MINDMAP 

 

 

Event-Based Marketing (EBM) and Complex Event Processing (CEP) USE CASES

 

 

 

Also, check out my:

• Customerthink.com articles
• Medium page –  important news in Martech
• Youtube channel –  video series (short 5 min format) on MACHINE MARKETING
• Twitter – follow me…I tweet 2-3 times per day on Martech topics
• Linkedin – connect with me
• Tips on how to present (using BETTER PowerPoint)

 

My articles in other publications:

• Persado – 3 Keys for New-Age Marketing – And How Does 400%+ ROI Sound?
• eWeek – Debunking Nagging Myths About AI and Customer Experience
• CMSWire – 4 Ways to Revolutionize Customer Experience With AI
• Pega.com:
  • AI is here. Are you ready for disruption?
  • Automation-human partnerships; CX ecosystems of the future
  • Setting attainable goals for AI In customer service
  • Leading in applied artificial intelligence, today
  • Four tips for building a responsive sales culture – Unifying marketing and sales

 

 Themes:

DIGITAL TRANSFORMATION strategies leading to higher ROI:

• Getting the most VALUE out of Big Data
• Finding ways to take action to drive revenue
• Deriving insights about your customers

 

SMARTER MARKETING:

• Tips & tricks for channel strategy, creative / content tactics, offer management
• Smarter Marketing by effective use of data, analytics, and technology
• How to incorporate predictive intelligence, prescriptive intelligence, and machine intelligence
• Real-time Marketing and Contextual Marketing

 

Footnote: What I share and write on is based on 25+ experience working with other great people, and having worked as a –

• Director of Product Marketing & Strategy for Pegasystems (present job)
• Martech consultant, engagement manager and Product Manager  for Unica
• Martech consultant and data scientist for Rapp Collins (Omnicom) and SAS Institute
• Business intelligence programmer and application system designer for UPS