Martech Central

Martech posts:

CRM Magic or Smoke and Mirrors?

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CDPs Then & Now – The Customer ID (Identification & Data) Problem

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Don’t fall into the “we need a CDP first” trap

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Pay-for-Use: The Value of Modernizing CRM Pricing

pay-for-use

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Dynamic Personalization – 4 critical capabilities for real-time CX

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Customer Analytics, Privacy, & Consent: 5 tips to turn bafflegab to genuine CX

 

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How Next-Best-Action CX helps – before, during, & after a crisis

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4 CX lessons – Use data & science to make better decisions

machine learning

 

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5 data-driven principles for the Chief Data Officer to reshape CX strategy

Chief Data Officer

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Shush – Listen for customer signals with event-based marketing & service

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5 Hot AI in CX trends to watch in the roaring ‘20s

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To CDP or NOT – 3 tips – then you decide

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4 Golden Rules for Knowing and Honoring Thy Customer

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Dear CMO: Sorry, but we need a CVO (Customer Value Officer)

Customer Value

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A 6 pack of tips when replacing creaky MRM software

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The Final 4: MarTech Platforms and Ecosystems

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Will AI in digital marketing lead to marketer obsolescence?

 

Other Martech CustomerThink articles:

One-to-One Marketing: 20 years later, are we there yet?

Marketing’s Strangelove: How I Learned to Stop Worrying & Love Service

5 predictions for CRM’s AI applications in 2019

Customer analytics for CX: Protect, innovate, serve – OR PERISH

CRM strategy turns 25 – but has it helped CX?

The Hyper-Personalization Paradox: being relevant without crossing the CREEPY LINE


Martech use cases:

Machine Learning & Artificial Intelligence USE CASES 

Marketing AI Use Cases


Event-Based Marketing (EBM) USE CASES

event-based marketing


AI – Artificial Intelligence (Automated Intelligence) MINDMAP 

AI Automated Intelligence


Martech podcasts:

Available here


Follow me:

Customerthink.com articles

Medium page –  important news in Martech

Youtube channel –  video series (short 5 min format) on Martech

Twitter – follow me… on Martech topics

Linkedin – connect with me


My articles on other sites:

Forbes –Pega Is Showing Companies How To Put Empathy Into Their Workflows

CMSWire – 4 Ways to Revolutionize Customer Experience With AI

eWeek – Debunking Nagging Myths About AI and Customer Experience

Loyalty 360 – Pegasystems Executive Discusses Leadership in RTIM

Pega.com:

AI is here. Are you ready for disruption?

Automation-human partnerships; CX ecosystems of the future

Setting attainable goals for AI In customer service

Leading in applied artificial intelligence, today

Four tips for building a responsive sales culture – Unifying marketing and sales

Persado – 3 Keys for New-Age Marketing – And How Does 400%+ ROI Sound?

Celebrus / D4T4 – Spotting signals and taking action


Martech video replays:

1:1 or Bust: The Five Principles of Personalization – March 2020

AI-Powered Marketing – June 2019

How to Unlock Data to Create 1:1 Experiences at Scale – May 2019

Shift to Customer-Centric Engagement through AI  – October 2017

Delivering Persuasive Buyer Experiences to Drive Revenue – October 2017