Marketing Technology

Martech Central Podcasts

Starting in June 2018, I began recording podcasts on my takes on the AI & Martech landscape –

 

Podcast #5 – Customer Analytics for CX: Protect, innovate, serve OR PERISH – November 20, 2018

 

Podcast #4 – CRM strategy turns 25 – but has it helped CX? – October 3, 2018

 

Podcast #3 – From Database Marketing to Today’s Martech – DM News Podcast with Kim Davis, Editor-in-Chief – August 15, 2018

Available on Soundcloud

 

Podcast #2 – The Hyper Personalization Paradox – July 3, 2018

 

Podcast #1 – Omnichannel Experiences – This Week in Machine Learning & Ai with Sam Charrington – June 6, 2018

Available on Soundcloud

 

Martech Tips & Tricks Source

In depth Martech blogs (see CATEGORIES & ARCHIVES), videos, infographics & carefully researched articles, with emphasis on how to do smarter marketing using artificial intelligence and machine learning.  Resources such as:

Machine Learning & Artificial Intelligence USE CASES 

 

 

 

AI – Artificial Intelligence (Automated Intelligence) MINDMAP 

 

 

 

Event-Based Marketing (EBM) and Complex Event Processing (CEP) USE CASES

 

 

Topics covered on this site:

DIGITAL TRANSFORMATION strategies leading to higher ROI:

• Deriving INSIGHTS about your customers
• Finding ways to take ACTION to drive revenue
• Getting the most VALUE out of Big Data

SMARTER MARKETING:

• Tips & tricks for channel strategy, CREATIVE / content tactics, offer management
• Smarter Marketing by effective use of data, ANALYTICS, AI, and technology
• How to incorporate PREDICTIVE INTELLIGENCE, prescriptive intelligence, and machine intelligence
• Real-time Marketing and CONTEXTUAL MARKETING

PRODUCT MARKETING AND PRODUCT MANAGEMENT:

• Tips on how to improve your presentations (using BETTER PowerPoint)
• How to improve Customer Experience (and be a CX Transformer)

Also, check out:

• Customerthink.com articles
• Medium page –  important news in Martech
• Youtube channel –  video series (short 5 min format) on Martech and MACHINE MARKETING
• Twitter – follow me…I tweet 2-3 times per day on Martech topics
• Linkedin – connect with me

 

Articles in other publications:

• CMSWire – 4 Ways to Revolutionize Customer Experience With AI
• eWeek – Debunking Nagging Myths About AI and Customer Experience
• Pega.com:
  • AI is here. Are you ready for disruption?
  • Automation-human partnerships; CX ecosystems of the future
  • Setting attainable goals for AI In customer service
  • Leading in applied artificial intelligence, today
  • Four tips for building a responsive sales culture – Unifying marketing and sales

• Persado – 3 Keys for New-Age Marketing – And How Does 400%+ ROI Sound?
• Celebrus / D4T4 – Spotting signals and taking action

 

Live event replays:

• AI Innovation Lab – a Sneak Peek – And your vote counts! – June 2018
• What’s Next For AI Driving Business Value? (Panel) – June 2018
• Always-on Martech – March 2018
• Delivering Persuasive Buyer Experiences to Drive Revenue – October 2017
• Shift to Customer-Centric Engagement through AI  – October 2017
• Is Your Business Soaring? It Can, If You Personalize the Customer Journey  – June 2017
• Get Real – Artificial Intelligence Can Elevate Your Customer Experience Today (Panel) – June 2017
• Can Personalized Marketing Improve Customer Experience?  Absolutely! (Panel) – June 2016

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Footnote: What I share and write on is based on 25+ experience working in Martech with great people in great companies – having worked as a –

• Senior Director of Product Strategy, Marketing and Decisioning for Pegasystems (present job)
• Martech consultant, engagement manager and Product Manager for Unica
• Martech consultant and data scientist for Rapp Collins (Omnicom) and SAS Institute
• Business intelligence developer and application system designer for UPS