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Martech Central

Latest Martech articles:

How Next-Best-Action CX helps – before, during, & after a crisis

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4 CX lessons – Use data & science to make better decisions

machine learning

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5 data-driven principles for the Chief Data Officer to reshape CX strategy

Chief Data Officer

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Shush – Listen for customer signals with event-based marketing & service

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5 Hot AI in CX trends to watch in the roaring ‘20s

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To CDP or NOT – 3 tips – then you decide

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4 Golden Rules for Knowing and Honoring Thy Customer

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Dear CMO: Sorry, but we need a CVO (Customer Value Officer)

Customer Value

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A 6 pack of tips when replacing creaky MRM software

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The Final 4: MarTech Platforms and Ecosystems

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Will AI in digital marketing lead to marketer obsolescence?

Other Martech CustomerThink articles:

One-to-One Marketing: 20 years later, are we there yet?

Marketing’s Strangelove: How I Learned to Stop Worrying & Love Service

5 predictions for CRM’s AI applications in 2019

Customer analytics for CX: Protect, innovate, serve – OR PERISH

CRM strategy turns 25 – but has it helped CX?

The Hyper-Personalization Paradox: being relevant without crossing the CREEPY LINE

Martech use cases:

Machine Learning & Artificial Intelligence USE CASES 

Marketing AI Use Cases

Event-Based Marketing (EBM) USE CASES

event-based marketing

AI – Artificial Intelligence (Automated Intelligence) MINDMAP 

AI Automated Intelligence

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