Martech Central
Latest Martech articles:
Shush – Listen for customer signals with event-based marketing & service
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5 Hot AI in CX trends to watch in the roaring ‘20s
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To CDP or NOT – 3 tips – then you decide
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4 Golden Rules for Knowing and Honoring Thy Customer
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Dear CMO: Sorry, but we need a CVO (Customer Value Officer)
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A 6 pack of tips when replacing creaky MRM software
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The Final 4: MarTech Platforms and Ecosystems
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Will AI in digital marketing lead to marketer obsolescence?
Other articles:
One-to-One Marketing: 20 years later, are we there yet?
Marketing’s Strangelove: How I Learned to Stop Worrying & Love Service
5 predictions for CRM’s AI applications in 2019
Customer analytics for CX: Protect, innovate, serve – OR PERISH
CRM strategy turns 25 – but has it helped CX?
The Hyper-Personalization Paradox: being relevant without crossing the CREEPY LINE
Martech use cases:
Machine Learning & Artificial Intelligence USE CASES
Event-Based Marketing (EBM) USE CASES
AI – Artificial Intelligence (Automated Intelligence) MINDMAP
Martech podcasts:
Follow me:
- Customerthink.com articles
- Medium page – important news in Martech
- Youtube channel – video series (short 5 min format) on Martech
- Twitter – follow me… on Martech topics
- Linkedin – connect with me
My other articles:
- Forbes –Pega Is Showing Companies How To Put Empathy Into Their Workflows
- CMSWire – 4 Ways to Revolutionize Customer Experience With AI
- eWeek – Debunking Nagging Myths About AI and Customer Experience
- Loyalty 360 – Pegasystems Executive Discusses Leadership in RTIM
- Pega.com:
- Persado – 3 Keys for New-Age Marketing – And How Does 400%+ ROI Sound?
- Celebrus / D4T4 – Spotting signals and taking action
Martech video replays:
- AI Innovation Lab – a Sneak Peek – And your vote counts! – June 2018
- What’s Next For AI Driving Business Value? (Panel) – June 2018
- Always-on Martech – March 2018
- Delivering Persuasive Buyer Experiences to Drive Revenue – October 2017
- Shift to Customer-Centric Engagement through AI – October 2017
- Is Your Business Soaring? It Can, If You Personalize the Customer Journey – June 2017
- Get Real – Artificial Intelligence Can Elevate Your Customer Experience Today (Panel) – June 2017
- Can Personalized Marketing Improve Customer Experience? Absolutely! (Panel) – June 2016