In this 5th short video in my Machine Marketing Series, I explain Machine Learning Measurement and monitoring techniques.
I cover the concept of a Model Factory and Dashboard where you can:
- Measure Machine Learning Lift employed in Marketing and CRM programs
- Monitor Model Features and Model Data use
- Pit models built for Customer Experience (CX) against each other (Champion / Challenger)
- View KPIs (Key Performance Indicators) on a business Dashboard
Use these tips & best practices to benchmark against your efforts, and compare how your platform stacks up in using machine learning in your marketing and Customer Experience programs.