Machine Learning Measurement: Episode #5

In this 5th short video in my Machine Marketing Series, I explain Machine Learning Measurement and monitoring techniques.

I cover the concept of a Model Factory and Dashboard where you can:

  • Measure Machine Learning Lift employed in Marketing and CRM programs
  • Monitor Model Features and Model Data use
  • Pit models built for Customer Experience (CX) against each other (Champion / Challenger)
  • View KPIs (Key Performance Indicators) on a business Dashboard

Use these tips & best practices to benchmark against your efforts, and compare how your platform stacks up in using machine learning in your marketing and Customer Experience programs.