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Month: May 2019

Posted on May 16, 2019November 23, 2019

My 2019 Martech articles

To CDP or NOT – 3 tips – then you decide

4 Golden Rules for Knowing and Honoring Thy Customer

Dear CMO: Sorry, but we need a CVO (Customer Value Officer)

A 6 pack of tips when replacing creaky MRM software

The Final 4: MarTech Platforms and Ecosystems

Will AI in digital marketing lead to marketer obsolescence?

One-to-One Marketing: 20 years later, are we there yet?

Marketing’s Strangelove: How I Learned to Stop Worrying & Love Service

5 predictions for CRM’s AI applications in 2019

Posted on May 16, 2019January 4, 2020

More of my recent Martech articles…

Customer analytics for CX: Protect, innovate, serve – OR PERISH

CRM strategy turns 25 – but has it helped CX?

The Hyper-Personalization Paradox: being relevant without crossing the CREEPY LINE

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